Carluccio's 2006 Christmas Product Collection
Great Brand Campaigns
Established in 1991 on the premise of bringing Londoners the finest quality regional Italian food, Carluccio’s has now grown into a small empire, featuring destination caffés, shops and cookbooks. Its seasonal collection of traditional Italian Christmas products offers delicious indulgences and fantastic gift opportunities.
The Brief
To create media awareness, interest and buy-in of Carluccio’s 2006 Christmas product collection:
• Spotlight the collection’s key attributes: beautiful packaging, authentically Italian, quality and taste
• Secure feature placement and product mentions with target publications
• Educate around regional Italian holiday rituals and traditions
The Challenge
Huge competition to receive product mention in the media’s holiday gift guide pages.
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