Ciroc:
Engaging The Trade...

The Brief
• GSC was tasked with creating a campaign that would help deliver on the following objectives for Cîroc:
• Establish Cîroc as the ultra premium Vodka of choice amongst the affluent Kensington and Chelsea bar and club scene
• Educate audiences about Cîroc’s key attributes and proposition
• Generate coverage in key media, particularly local London titles
• Connect with bar staff/management across key trade accounts
• Drive volume on sales

The Solution
• Cîroc Celebr8 campaign:
• Pair 8 top outlets in Kensington & Chelsea with 8 leading London Designers
• Each pairing (Bar/Designer) worked together to:
- Customize, redesign and reinterpret the Cîroc bottle, particularly with table-serve in mind
- Create a Cîroc cocktail
• The bottle was customized by the Designer emphasising Cîroc’s key messages and focused on how Cîroc is served in outlets