The Challenge
• To leverage ‘gold standard’ Weleda Associations
• To associate the brand with mainstream children’s healthcare and empathy
• To define natural as opposed to homeopathic or organic
• To own the natural child healthcare category
• Increase sales through awareness and perceived necessity
The Solution
• GSC developed a hard working press office with inspiring features ideas ranging from issues related i.e. naturalness: how natural is natural to impact of using chemicals on the skin; to development of Natural First Aid Kit
• Developed a tone of voice that spoke to the mums and Dr Greenfingers Consumers
• Seeding amongst core A list group of Mothers and Influencers
• Press and Trade launch briefing at Fresh and Wild
• Themed Winter Wonderland Media House Launch at IPC Media of new Winter Care Range for Kids
• Event sampling at on-trend events amongst right target audience e.g. Fruitstock
The Results
• Assisted in securing and supporting distribution in Boots, Lloyds, Waitrose and Tesco
• 53+ pieces of coverage across Broadcast and Print Media to include nationals, regionals, radio, family, consumer, baby and parenting and trade |
