Liberty of London

Brief
• Raise awareness of the Liberty of London brand and the Sloane Street store
• Build profile of Tamara Salman, Creative Director behind Liberty of London
• Increase sales and drive traffic to the Sloane Street store
• Attract a new client base

Challenge
• Educate and ensure distinction made between Liberty of London brand and Liberty store
• Need to elevate the brand to status of genuine luxury fashion & accessories retailer
• Attract sales during difficult economic climate

Solution
• Host exclusive premium shopping events for VIP consumers:
- Christmas shopping evening
- Spring/Summer collection 2009
- Autumn/Winter trunk show
• Champagne and bespoke Liberty of London cupcakes served