• Seasonal ‘look books’ developed, showcasing on-trend product selection from different sectors – for relevant media
• Authority building activity initiated, such as setting up partnerships with renowned shopping gurus and offering SHOP.COM spokespeople to media for informed industry / sector comment
Results
• 250+ pieces of quality coverage with a PR Value of £2.5million + and total media reach of over 275 million, to date. This number is still growing!
• User sessions up 204.4% year-on-year from October 2007-2008
• SHOP.COM reported a significant increase in sales from July to August 2008, up 100% from the same time last year |
