Sip - Launching a
Breakthrough Product

The Brief
• Give sip visibility in the right settings
• Ensure sip is sampled by the right people
• Create buzz around the product ahead of retail availability
• Get some early consumer feedback on the product: its taste, look, and proposition

The Solution
• GSC launched sip to media
• GSC secured a sip to be present at a number of high profile events especially during London Fashion Week including, Bodas, Aquascutum collection unveiling: attended by media and London’s style elite, Jo Wood Organics: hosted at Ronnie Wood’s gallery in Mayfair and attended by top UK beauty journalists, Sundance Exhibition in association with Pepe: attended by Sienna Miller, among other celebs, and supported by Dazed & Confused as well as in conjuction wuth a number of Beauty PR press daya such as Essie, Bharti Vyas, Bliss, Lee Stafford
• GSC undertook an in depth Seeding and Influencer campaign which meant introducing sip to a number of high profile PR and model agencies as well as a number of high profile salons, spas, and health & beauty brands in order to enlist their support for sip early