Smiths Of Smithfield

New Brand Launches
Smiths of Smithfield is a successful 16,000 square foot loft-style bar and restaurant in the heart of Smithfield Market.

The Brief
Generate buzz and press interest during the build-up to the opening of Smiths of Smithfield:
• Establish Smiths of Smithfield as London’s hottest new restaurant – a destination for people who want to enjoy delicious, wholesome food in a relaxed atmosphere
• Highlight its Best of British organic and rare bread menu

The Challenge
Smiths of Smithfield had experienced delays in opening its doors, which required careful communications management with the press.

The Solution
Spotlight Smiths of Smithfield’s commitment to quality, locally farmed meats and produce by executing targeted media trips to the four corners of the UK:
• Support with media one-on-one restaurant tours and interviews with Smiths of Smithfield partners