www.whatafind.com

Overview
The launch of a new approach to a new home furnishing and interiors website www.whatafind.com to consumer and online media. The concept allows retailers to sell off-peak stock to consumers at discounted prices; the first of its kind in the UK

Brief
• Create buzz and excitement around the launch of www.whatafind.com through PR activities driving traffic to the site
• Position Whatafind.com to consumers and retailers as the UK’s destination site for ‘off peak’ home ware shopping
• Position Whatafind.com as the perfect, affordable solution in current economic climate
• Build a brand profile to attract new retail partners
• Generate positive press coverage within the consumer and online media.

The Challenge
• Online shopping is a saturated market; position www.whatafind.com as unique and innovative concept.